Kodak Announces Ektar 100 in 120 Format

Kodak has just announced that their Ektar 100 film will be available worldwide in 120 format starting in April 2009.

For those of you not familiar with the Ektar 100 in 35mm, it is the successor to the now discontinued Kodak 100 UC (Ultra Color). The new Ektar 100 is known for it's high saturation and ultra-vivid color in an ISO 100 film. Kodak claims the Ektar 100 features "the finest, smoothest grain of any color negative film available today," making it ideal for scanning or sharper print enlargements.

The Kodak Ektar is definitely aimed at the professional or advanced amateur who shoots nature, fashion, travel or still products. But this film will obviously attract the LOMO/HOLGA/DIANA shooters looking to add some extra punch to their photos without having to cross process their film.

All that being said, I'm headed down to Freestyle Photo to pick up some Kodak Ektar in 120 format.  Currently they have them available only in 5 packs. So if you're in the Los Angeles/Hollywood area you might want to grab them before they run out.  As a note, I checked a few online sites and most of them are out of stock, except for Calumet. 

I'll keep you posted on how the shots come out. With some luck, by this weekend; realistically, not until next week.

In the mean time, check out some technical features/specs from the Kodak webpage on the new Ektar 100:

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